The SMART Way of Planning Your Real Estate Investment Goals

Brian Kondo
Wednesday, August 27, 2025
The SMART Way of Planning Your Real Estate Investment Goals




 

 

Goals help drive us to achieve the life we want; they are the best kind of motivation and that is especially true when it comes to real estate investing goals.

 

Setting goals is very important for any investor. However, new investors sometimes set  unrealistic ones. A great way to combat this is by using the SMART method, to ensure that your goals are realistic, and help you know if you are progressing to your end goal!

 

Real estate investing goals can be as small or large as you want. They can be making sure that you follow up with your contractors that day or even own 2 new properties by the end of the year. Goals are malleable so you can always find a way to make it work for your current situation or needs. The SMART Method consists of the following:




 

Is Your Investing Goal Specific?

Closing Costs
 

What do you want to achieve overall? Is this an outcome, process, or performance goal? A great example of a non-specific real estate investing goal is: “I want to make big bucks in real estate”. This type of goal is vague because it doesn’t take into account how you are going to do it, or the timelines.

 

A great example of a specific real estate investing goal is: “Within 48 months, I plan on owning 3 investment properties that I will use as a rent to own so that I can use the cash flow to switch to part-time work instead of full time”.




 

Is Your Real Estate Investing Goal Measurable? 

Real Estate Investing Goal

How will you know when you have achieved this goal or milestone? A lot of investors state lump sum totals that they wish to have by a certain point. A better way of measuring this real estate goal is going week by week. This way you can hold yourself accountable on a weekly basis to save, and it’s easier to make up any money that you had not been able to save the week before. By narrowing your scope, you will have an easier time getting to the big picture.





 

Is Your Investing Goal Attainable?
 

Given your current resources and skills, is this goal or milestone something that you can reach?

  • Is this goal financially feasible given your current financial situation?
     

  • Is this goal feasible given my current skill set?
     

  • Does this goal work well with my current time schedule? Is there a way to make more room for it if needed?
     

  • What are the struggles that I might face working towards this goal? How can I mitigate them?
     




 

Is Your Real Estate Investing Goal Relevant?

Real Estate Investing Goal Relevant

Are you sure this goal is relevant to your real estate investing journey? For example, opening your own contracting business by the end of the year when you have no experience in this field might not be the best idea. Make sure this goal matches up with your bottom line.


 

 

Is Your Investing Goal Timely?


Investing Goal Timely

Make sure you give yourself enough time to complete this goal. If your end goal is to open up your own brokerage, 6 months might not be enough time to give yourself! Having big goals is great, it shows how driven and motivated you are. But it’s important to make sure your goals are timely to cut yourself some slack and make sure your goals are motivating you right back!

 

Additionally, it’s not enough to give your total goal a timeline, you also need to time out the steps to meet that goal as a way to keep yourself accountable and motivated. If you decide that you want to learn more about the different ways of getting involved in real estate within a year, what is your timeline to work towards that goal? Are you going to go to a new seminar once? 






 

Keep Your Eye on the Prize
 

Additionally, you can have as many goals as you can handle, but you need to make sure your goals have no overlap, for example, make sure your goal isn’t “Within 24 months I want to invest in 3 properties, start a business and learn how to ride a bike”. 

 

By keeping them separate, you can get the satisfaction of giving that goal a big green checkmark, and helps show you how much you have done so far! Don’t undermine your successes, keep your goals separate!

 

There you have it, using the SMART method for your real estate investing goals. As a real estate investor, it’s easy to get sidetracked and lose confidence with all of the nitty-gritty details, but having a goal can help keep you on track so you will hit that bulls-eye every time. After all, hitting the bulls-eye is a lot easier when you know what it is!




 

Real Estate Investing is a real business, and you must treat it as such.  From finding the right mortgage broker/lender, to making sure you have a good home inspector, lawyer, contractor or property manager, to finally, working with a real estate agent who knows the ins and outs of investing in real estate, it’s important to treat it like a business.
 


 

If you are thinking about becoming a real estate investor yourself, or you are already an investor and would like to leverage your current investments into more properties, or you are looking to sell one or more of your investment properties, give me a call at 905-683-7800.  You can also email me at brian@briankondo.com.
 



I’ll be your personal guide and walk you through every step of the investment property buying and/or selling process.  

 

 

My team and I are here to help you with all your real estate investment needs.  Again, you can reach me by calling 905-683-7800, or emailing me at brian@briankondo.com.









Thanks For Reading Today’s BLOG!


 

If you would like to see any of my previous blog posts, please click here.





Brian Kondo
Sales Representative / Team Leader
The Brian Kondo Real Estate Team
Re/Max Hallmark First Group Realty Ltd.
905-683-7800 office
905-426-7484 direct
brian@briankondo.com
www.BrianKondo.com

www.BrianKondoTeam.com


 

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